Internet + glasses industry: pain and happiness!
With the full arrival of the era of O2O, the glasses industry, represented by a hundred million super glasses, but also a change in people's minds inherent in the traditional image, the first to make a new attempt to play O2O. This greatly saves the time cost of consumers, but also changes the traditional consumer spending patterns.
With glasses, people in the life of the generally recognized trouble. However, when the tedious steps optometry, inspection, glasses can be easily online customization, then there's nothing is impossible electricity supplier?
The launch of the ultra billion glasses door optometric services, can solve the problem of consumers glasses trouble. Once consumers have glasses demand, only in billion over glasses server orders, professional senior optometrists will with advanced mobile optometry equipment and on white glasses door, whether at home, office, coffee shop, consumers will stay at home enjoy senior optician optician service. Billion over glasses first 'scene simulation 2.0 optometry', to break the barriers of door-to-door glasses, billion super senior optometrists can through this technology, carrying advanced mobile optometry equipment door-to-door optometry service.
"I want to stand, the flow in the Internet + outlet, will make Chinese economy fly." March 5th, Premier Li Keqiang in the government work report for the first time to develop the Internet + action plan, and formally established its national strategy. The Internet has gradually jumped out of an industry category, is becoming a new engine of the national economy.
In response to the call of the prime minister, we Chinese e-commerce research center published a series of books, the Internet +: Industrial outlet, the book is the Internet + era of new ideas! New exploration! The Xinhua Bookstore, the airport CITIC bookstore, lynx, Jingdong, Dangdang, Amazon, Suning Tesco, Taobao, micro shop, a pat on the across the board listed sale hot! The following is a wonderful content to read it first:
What does the Internet bring to the industry?
The Internet is in the glasses, for different positions of the people, the hidden meaning of different. Consumers believe that the Internet transparent, breaking the ice glasses for the retail industry profits, let them enjoy more affordable in price; retailers, however, is that in the absence of rules, through Internet sales of glasses, dilute the glasses required depends on the specificity of actually greatly damage the interests of consumers; brands that Internet for consumers to become more intelligent, understanding of glasses also more deeply, make the strength of the enterprise can in the additional value of products, high gain more profit; and electronic business, the Internet as an important magic weapon for the reform of the traditional glasses retail landscape.
Summary as bustling for so many years in the thinking of the Internet, is the Premier Li Keqiang "Internet + think disguise, let everyone suddenly see the light, special researcher at the China Electronic Commerce Research Center," ultra billion "Chang Li Li, founder of the glasses to the editor of the book to share his real Internet + glasses some views and experience, including from the industry point of view, from their billion over the practical point of view, more on the perspective of consumer services, including integration with the upstream in the process. We see that the Internet has deeply affected the entire optical industry. However, this impact for the glasses industry, in the end played a substantial significance? Let's look at a few group data first.
China's huge population base (13.6), an average of more than 2.3 people have a glasses store, which is actually a very backward figure, and many developed countries and regions there is no small gap, medium and above developed countries, the average standard is an average of 10000 people have a glasses shop. Only in Taiwan area of China, the population is about 24000000 people, there are more than 5200 glasses store, the average number of stores serving more than 4600 people.
According to the National Light Industry Information Center for many years of tracking and statistics, at present, China has 60000 retail stores around, glasses retail enterprises about 56000000000 yuan, annual sales of about 5000000000 yuan, plus the market terminal sales (shopping malls, only sales of sunglasses shop) about 6000000000 yuan, electricity suppliers, then the entire optical retail market in annual sales should be more than 67000000000 yuan. Among them, the electricity suppliers accounted for only about 9% of total sales.
Haichang sea watchers en season disposable contact lenses, glasses shop market price of 45 yuan, and Taobao lowest price for 19.8 yuan (Bao You); Bausch & Lomb years disposable contact lenses, glasses shop selling price is 200 yuan, Taobao lowest price 67 yuan (shipping); Weikang half disposable contact lenses, glasses shop selling price is 75 yuan, Taobao lowest price of 28 yuan Bao You; Johnson & Johnson Yan Yan, throwing type contact lenses (30 pieces), glasses shop price of 240 yuan, Taobao lowest price 179.9 yuan (shipping)...
The above data are from the domestic optical industry authoritative media, China glasses magazine collection and market research, which reflects the real impact of the Internet on the traditional optical retail industry:
First, based on the electricity generated by the Internet, has not fundamentally changed the status quo of domestic consumer demand for glasses. In front of the huge population base, business and traditional retail enterprises glasses together, are still far from being able to meet the people's demand for convenient optician service, glasses consumption market potential is still huge.
Secondly, the impact of electricity suppliers on the traditional glasses retail business is not from the market share of snatch. On the contrary, from a deeper meaning, the mutual